Strategy Hub
Brand positioning, funnel architecture, social growth strategy, and 90-day launch plan.
Brand Positioning
Positioning Statement
FOR solo TikTok Shop sellers and small teams
WHO are drowning in manual workflows and 15 browser tabs
DROPIFIED IS the purpose-built TikTok Shop management platform
THAT replaces your entire tool stack with one dashboard
UNLIKE AutoDS, Sell The Trend, and Zendrop
WE were built for TikTok Shop from day one.
"TikTok-first."
Unoccupied. Defensible. Immediately differentiating. No competitor can credibly claim this.
Brand Identity
"Built for TikTok Shop. Not bolted on."
A successful TikTok Shop seller who is 18 months ahead of you -- knows all the pitfalls, shares the shortcuts, and doesn't waste your time.
Tagline Rankings (10 tested)
Funnel Architecture
Awareness
Strangers to Visitors
Consideration
Visitors to Leads
Conversion
Leads to Customers
Retention
Customers to Fans
Referral
Fans to Advocates
| Conversion Point | Target Rate |
|---|---|
| Lead Magnet Opt-in (LP) | 35-45% |
| Free Trial Signup (LP) | 15-25% |
| Lead Magnet to Trial | 15-25% |
| Trial to Activation | 40-60% |
| Trial to Paid | 20-35% |
| Overall Lead-to-Paid | 3-10% |
Social Growth Strategy
Platform Priority
Content Pillars
90-Day Targets
90-Day Launch Plan
3 phases, 12 weeks, $18-28K budget. All paid spend gated behind social proof collection.
Pre-Launch
Weeks 1-4 · Build trust infrastructure, fix critical issues, seed organic content
Fix pricing, remove fake proof, design founding member pricing, setup email platform
Launch 10-person beta, build profit calculator, write founder story, begin content production
Publish first 5 TikTok posts + 1 YouTube video + 2 blog posts, upgrade bullet quality
Collect beta testimonials, deploy real social proof, record founder video, Phase 2 gate check
Gate: Minimum 5 real beta testimonials, pricing standardized, all fake proof removed, email sequences live, lead magnet built.
Launch
Weeks 5-8 · Activate paid channels, scale organic, optimize conversion
Launch TikTok Spark Ads + Google Search Ads, activate email automation, Product Hunt submission
Launch Meta cold campaigns, A/B test homepage hero, scale winning TikTok content
Launch retargeting (all platforms), activate influencer outreach, optimize trial onboarding
Full funnel analysis, kill underperformers, double down on winners, Phase 3 gate check
Optimize
Weeks 9-12 · Scale winners, build flywheel, launch community
Scale winning ad creatives, launch comparison landing pages, launch affiliate program
Launch referral program, begin agency outreach, expand blog content
Community launch (Discord/FB Group), expand to Tier 3 channels, seasonal content
90-day review, full funnel audit, Q2 planning, establish repeatable growth playbook
Budget Allocation (90 Days)
Total across paid media, tools, and content production. No dollar of ad spend activates until real social proof exists and pricing is locked.