Research Hub
Product brief, buyer personas, competitive landscape, voice of customer, and channel analysis. The foundation that every other asset is built on.
Product Brief
Overview
- Product
- Dropified TikTok Agent
- Category
- TikTok Shop Management SaaS
- Model
- SaaS Subscription (tiered)
- Stage
- Built, Pre-launch
- Tests Written
- 1,545
Pricing
Top 10 Features
Value Proposition: Dropified TikTok Agent is an all-in-one TikTok Shop management platform that helps sellers discover trending products, source from multiple suppliers, list to TikTok Shop, and manage orders -- cutting 10+ hours of weekly manual work down to minutes.
Buyer Personas
4 detailed personas with demographics, psychographics, daily workflows, pain points, objections, and channel preferences.
Starting Sarah
28 / Austin, TX / Solo Entrepreneur
"I just want one place where I can find products, list them, and make sure orders go out. I'm tired of 15 browser tabs."
Spends 2-4 hours/day manually researching products. Biggest constraint: time + knowledge.
"One dashboard. Not fifteen tabs." -- Emotional hook: Relief
Scaling Sam
35 / Miami, FL / Experienced Seller
"I know which products sell. I need a platform that lets me list faster, fulfill faster, and not drop balls at 50+ orders a day."
Paying $1,200/mo for VAs to do repetitive copy-paste work. Needs systems that scale.
"Built for TikTok Shop. Not bolted on." -- Emotional hook: Credibility
Side Hustle Steve
24 / Phoenix, AZ / Full-time + Side Hustle
"I only have like 2 hours a night to work on this and I spend most of it just trying to figure out WHAT to sell."
Limited time (10-15 hrs/week). Product research eats entire evening window.
"Stop scrolling. Start selling." -- Emotional hook: Empowerment
Agency Angela
32 / Los Angeles, CA / Agency Owner
"I'm managing 5 TikTok Shop accounts and every single one requires me to log into a separate Seller Center."
Multi-account management is the biggest headache. 2 hours/day context-switching between client shops.
"Manage all clients from one dashboard." -- Emotional hook: Confidence
| Dimension | Sarah | Sam | Steve | Angela |
|---|---|---|---|---|
| Buying Speed | Days-Weeks | Hours-Days | Impulsive | 24-48 hours |
| Discovery Channel | FB Groups, YT | Twitter, Masterminds | TikTok, Discord | LinkedIn, Slack |
| Biggest Constraint | Time + Knowledge | Systems + Scale | Time + Knowledge | Capacity + Tools |
Competitive Landscape
8 competitors analyzed across features, pricing, TikTok support quality, and user sentiment.
| Competitor | TikTok Focus | Starting Price | Mobile App | Compliance AI | Category |
|---|---|---|---|---|---|
| Dropified TikTok Agent | TikTok-first | $29/mo | Yes | Yes | Full Stack |
| AutoDS | 1 of 8+ | $19.90/mo* | No | No | Multi-platform |
| Sell The Trend | Pro only ($100) | $49.97/mo | No | No | Research |
| Zendrop | $79 plan | $49/mo | No | No | Fulfillment |
| Spocket | 3rd-party bridge | $39.99/mo | No | No | Shopify-first |
| FastMoss | TikTok-focused | $47/mo | No | No | Analytics only |
| Kalodata | TikTok-focused | $79/mo | No | No | Analytics only |
| CJDropshipping | Partial | Free | No | No | Single Supplier |
*AutoDS base $19.90/mo + add-ons ($9.90 auto-ordering + $14.97 VA access + $14.97 product hub) = $59.74/mo effective price.
Voice of Customer Highlights
Key pain quotes, awareness levels, and objections extracted from Reddit, Trustpilot, Shopify reviews, and community research.
Top Pain Quotes
"I spend my entire morning just LOOKING for products and I still don't know if any of them will actually sell."
80%+ frequency, HIGH severity
"I have 15 tabs open and I'm copying and pasting the same product info between four different websites."
HIGH frequency, HIGH severity
"I missed two orders yesterday because I didn't check Seller Center in time and now my shop health score dropped."
HIGH severity, fear trigger
"AutoDS charged me $298.50 after a '$1 trial.' BEWARE, this app is a complete RIP OFF."
Competitor frustration, trust damage
Key Objections
"$29-49/month is real money for me right now."
Response: ROI calculator -- $0.72/hour for automation
"I've been burned by 'all-in-one' tools before."
Response: Feature-by-feature comparison, demo not pitch
"What if TikTok changes their rules and this breaks?"
Response: 1,545 tests, active maintenance commitment
"I need multi-account support for my agency."
Response: Be transparent -- honest about roadmap
Channel Analysis
Top channels ranked by expected ROI, audience fit, and resource efficiency.
| Rank | Channel | Allocation |
|---|---|---|
| 1 | TikTok Organic + Paid | 35% |
| 2 | YouTube (Long + Shorts) | 30% |
| 3 | Google Search Ads | 15% |
| 4 | Meta Paid (FB/IG) | 10% |
| 5 | Reddit + Communities | 10% |