Quality Review Dashboard
Three independent audits assessed every marketing asset. Results synthesized into scores, rankings, and prioritized action items.
Overall Scores
Creative Review
out of 10
Strong Foundation -- Needs Sharpening at the Edges
Persuasion Audit
out of 100
Strong clarity and research foundation. Social proof, authority, scarcity gaps.
CRO Audit
out of 10
Well-researched funnel. Social proof, urgency, and validation gaps.
Score Breakdown by Asset Type
| Asset Type | Creative Score | Verdict |
|---|---|---|
| Landing Pages -- Homepage | 6.5/10 | Needs Work |
| Landing Pages -- Comparison | 7.5/10 | Strong |
| Landing Pages -- Free Trial | 7.0/10 | Strong |
| Ad Copy (TikTok + Meta + Google) | 7.5/10 | Strong |
| Email Sequences | 7.5/10 | Strong |
| Social Content | 7.0/10 | Strong |
| Sales Enablement | 7.5/10 | Strong |
| Lead Magnets | 7.0/10 | Strong |
| SEO Strategy | 7.5/10 | Strong |
Top 10 Strongest
Email 2: "The $800/Month Trap"
Emails · $11.50/hour reframe is devastating
Demo Script (15 minutes)
Sales · Question-first structure, persona-specific anchoring
A/B Test Master Plan
Ads · Excellent strategic testing framework
TT-COLD-01 "The 15 Tabs Problem"
Ads · POV format, strong pattern interrupt
META-COLD-03 "The Scaling Ceiling"
Ads · $1,200/month VA reframe
TRANSFORM-02 "$1,200 vs $99"
Social · Three-character hook, ethical twist
Email 3: "15 Tabs vs. 1 Dashboard"
Emails · 2h35m vs 25m workflow comparison
Email 5: LOGIC / ROI Math
Emails · "$0.72/hour for automation" is memorable
Battle Card vs. AutoDS
Sales · Pricing reframe ($19.90 + add-ons = $59.74)
TT-COLD-04 "Viral at 2 AM"
Ads · Fear-of-missing-scale trigger
Top 10 Weakest (with fixes)
Homepage Hero Headline
Fix: "You're Working 15 Hours a Week on Tasks a $29 Tool Handles in 15 Minutes"
TT-WARM-01 Retargeting Hook
Fix: "You visited Dropified 3 days ago. Since then, 847 sellers started their free trial."
Welcome Email Subject Line
Fix: "You're in. Your first product listing is 30 minutes away."
Lead Magnet LP Headline
Fix: "The 60-Second Calculator That Shows Your REAL Hourly Rate (Warning: It Stings)"
One-Pager Opening
Fix: "TikTok Shop Sellers Waste 15+ Hours/Week on Workflows That Should Take 15 Minutes."
EDU-02 TikTok Hook
Fix: "I just watched a seller lose their TikTok Shop for 7 days because of ONE word."
Free Trial LP Hero
Fix: "From Signup to Your First TikTok Shop Listing in 30 Minutes. 7 Days Free."
LinkedIn Content Openers
Fix: Open with shocking stat or bold claim before "see more" fold
Post-Trial Recovery Email 1
Fix: "Your watchlist had 7 products. Two of them are trending this week."
META-COLD-02 Opening
Fix: "2 hours a night. Zero products listed. That's TikTok Shop with a full-time job."
What All 3 Reviews Agree On
Critical Issues (all 3 flagged)
Social Proof is Entirely Placeholder
Every testimonial, case study, and user count is fictional. #1 conversion killer system-wide. Must fix before ANY paid spend.
No Urgency Mechanism Exists
Every CTA is "whenever you're ready." Founding member pricing provides ethical, defensible urgency.
Pricing Inconsistency
Starter plan varies: $29, $39, $29-49 across assets. Must standardize before launch.
Strengths (all 3 praised)
Deep VoC Integration
Every asset uses language sourced directly from customer research. "15 tabs" metaphor, "$800/month" reframe validated by real data.
Sharp, Defensible Positioning
"Built for TikTok Shop. Not bolted on." is threaded consistently. No competitor can credibly claim this.
Remarkable Brand Voice Consistency
8/10 across all assets. Direct, Credible, Empathetic, Practical -- maintained without becoming stale.
Priority Action Items
Fix the Social Proof Gap
Launch 10-person beta program. Collect 3-5 real testimonials with names, photos, specific metrics. Deploy to all assets before any paid spend.
Rewrite the Homepage Hero
Test 3 variants: current vs pain-transformation vs fear-warning. All 3 reviews flagged the hero as the weakest single element.
Sharpen Subject Lines and First Lines
Body copy is strong. Doors aren't being kicked open hard enough. Every first line must pass: "Would this stop someone scrolling at Starbucks?"
Standardize Pricing Across All Assets
Pick one number per tier. Use it everywhere. $29, $39, and $29-49 appearing in different places destroys trust.
Add Urgency and Scarcity
"Launch pricing: $29/month (increases to $49/month on [date])" adds real, ethical urgency without manufactured pressure.
Increase Bullet Fascination Quality
Current average: 9.5/25. Add Blind bullets (hide mechanism), Takeaway bullets (warn against mistakes), Transformation bullets.
Launch Founder Content
"Why I Built Dropified" page, social series, and email. Amplify founder voice to build authority and liking.
The One Thing
If only one thing changes: get real testimonials from real users before launching any of these assets. The copy is solid. The strategy is smart. But without proof, it is a beautifully built house with no foundation.